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In Search Of Heroes Copywriting Program

Description:"The In Search Of Heroes Copywriting Program for High School and College Journalism and Multi-media Students Teaches Students How To Spread Good News World-wide Using Copywriting, Blogs, RSS Feeds, Photos and Audio and Video Interviews To Create Websites That Tell the Unique Stories of Local and International Heroes Who Help Others In Many Different Ways and Deserve Recognition For Their Good Works"
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In Search Of Heroes Program


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"Jason Potash's In Search Of Heroes Interview Was Amazing" by Ralph Zuranski


23 Jul 2005 at 9:15am

Jason Potash is one of the most amazing people I have met at the internet conferences. Click Here to listen to his words of wisdom. He actually looks like a young Clark Kent. He produces ezine arti...



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"How to Craft Cash-Creating Climactic Copy" by Michel Fortin


22 Jul 2005 at 7:14pm

Have you ever picked up a book off the shelf at a local bookstore, read the cover, opened it up and, after reading a few pages... Couldn't put it down?

Do you remember how you flipped each page wi...



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"Perry Marshall's In Search Of Heroes Interview Was Incredible" by Ralph Zura...


21 Jul 2005 at 7:26am

Click Here to listen to Perry's In Search Of Heroes interview.

Perry Marshall is an author, speaker and consultant in Chicago. He is known as "The Wizard of Google AdWords" and is one of the worl...



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"Forget Benefits, And You Will Sell More" by Michel Fortin


20 Jul 2005 at 7:13pm

What's the single, most important element in copywriting?

Let me say it another way.

You've done your research. You found a starving market. Your product fills their needs. And your sales copy sh...



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"Blogs, Vlogs, Wikis and Pods...Oh My, What In The World Are These Anyway?" b...


20 Jul 2005 at 9:38am

Perhaps you've heard about blogs - the hottest communication story of last year. Commentators from Newsweek to the Wall Street Journal, from CNN to PBS have devoted time to the phenomenon. Blogs ar...



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"Triple Your Response With This Google Adwords Trick" by Michel Fortin


19 Jul 2005 at 7:12pm

I have some absolutely fantastic news.

One tip I use to increase my clickthroughs from Google AdWords is to use dynamic headlines in my ads so that the keyword searched for by a user appears in t...



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"How To Create Unblockable Popups" by Michel Fortin


18 Jul 2005 at 7:11pm

Whether you love them or hate them, pop-ups are powerful and produce extraordinary results. But since some people overuse them, they have become an annoyance, which has led to the emergence of anti...



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Basic Tutorial On Split-Testing"" by Michel Fortin


17 Jul 2005 at 7:08pm

This is pulled from my post on CopywritersBoard.com.
A script (like SIMA or Split Test Gold, etc) serves 2 versions of the same page. The 2nd version should be a carbon copy of the first page (your...



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"Use Scarcity To Sell, Not Scare" by Michel Fortin


16 Jul 2005 at 7:07pm

Takeaway selling, for the uninitiated, is a way to limit the supply of a product or service in some way to increase scarcity of an offer. Because it's a proven fact that scarcity sells. It's the ag...



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"Richard Merbler's In Search Of Health Heroes Interview Is Thoughtful and Ins...


16 Jul 2005 at 6:34pm

Richard Merbler has been a dear friend for a long time. He is one of the top rolfers in the world today. He transformed my life for the better after I was injured when I was crushed between two ele...



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